Services

The finest marketing, sharply tailored.

We offer a range of services that can be provided on a stand-alone basis or as part of an integrated marketing campaign. Each is as dynamic and unique as you are.

Our specialties include strategy development; book launches and promotions; and social awareness campaigns.

Interested in finding out more about how we could work with your organization? Get in touch.

Custom Marketing Campaigns

Custom Marketing Campaigns

You need more than a gun for hire. You want a partner who is deeply invested in your vision and your goals, who brings a specific set of expertise, and who you can work closely with on a long-term basis to reach your potential.

READ MORE

ZG Communications knows from experience how to become a seamless part of an in-house team, providing the same level of dedication and service that an employee or department would, without the baggage of institutional habits or behaviors. We act as marketing managers for major not for profits, out-of-house publicists for North American publishers, and think of ourselves as extensions of many teams: be they large organizations or individuals.

We welcome conversations about how we can integrate with your team to provide exceptional marketing services.

CLOSE X

Strategy Development

Strategy Development

There are dozens of proverbs about planning, and for good reason: astute strategy can transform a project’s potential—and exceed it.

READ MORE

But there is nothing proverbial about our approach. We thrive on developing practical, astute roadmaps for achieving your vision. We balance exceptional creativity with tried-and-tested methodology. Our offerings range from strategic planning facilitation, to written strategy development and execution. You want results. So do we.

Our process begins with an in-depth interview to assess your requirements. We then create a robust document that can include key messages to consider; methodology for marketing outreach; suggested timelines; tips for maximizing success; measurement tools; and other suggestions tailored specifically to you. The result is a clear pathway to success.

We can manage and execute your strategy, or offer hands-on support to guide you through the process.

We provide:

  • Written strategies
  • Verbal consultations
  • Strategy audits and feedback sessions
  • Book launch advice and management
  • Launch planning and execution
  • Advocacy campaign development

CLOSE X

Media Relations

Media Relations

ZG Communications is one of Canada’s premiere public relations companies specializing in book publicity, documentary publicity, and health and social justice media outreach. We have placed thousands of print, broadcast and online media stories on behalf of our clients.

READ MORE

With ever-increasing competition for audience attention, garnering valuable media coverage requires a golden combination of timing, insight and personality. We use our finely honed instincts to identify the right story to tell: one that represents your vision and excites imaginations.

Then, our tenacity and vivaciousness click in. We use our meaningful, long-standing relationships with journalists across North America to book column inches and airtime, adapting our approach based on continuous feedback from our contacts.

We provide:

  • Local, provincial, national and international media campaigns
  • Book or documentary launch campaigns
  • Advocacy media campaigns
  • Media strategy development
  • Media training
  • Database development
  • Press release and press kit creation
  • Interview coordination / logistics

CLOSE X

Events & Tours

Events & Tours

Even in today’s digital-focused world, face-to-face connections and successful on-the-ground events are invaluable to the success of a project.

READ MORE

We have conceived and hosted hundreds of events, including intimate, luxury salons; premieres and product launches; international tours for bestselling authors; and speaking series.

In the realm of social justice we have stewarded advocacy campaigns in cities across the country, utilizing on-the-ground events such as town hall meetings, debates, large-scale symposiums, experiential marketing and unique methods to engage decision makers—from the public to politicians.

Our experience and a packed address book of close contacts is at your service. Our experienced team helps you conceive of and execute an event that aligns with your vision and respects your budget. Seamless communication and attention to detail gives you peace of mind throughout, up to and including the success of the event or tour itself.

We provide:

  • Book Tours
  • Premieres, launches and screenings
  • Fundraising events
  • Speaker series and launches
  • Advocacy campaigns
  • Meet & greets
  • Press junkets (see also: media relations)

CLOSE X

Copywriting

Copywriting

Our company is founded on a deep respect and love for words. They are our currency and livelihood. We wield them with reverence and delight.

READ MORE

From book descriptions to website copy; press kit materials to articles and editorials: our team has bylines in publications across North America, and is responsible for many behind-the-scenes projects for our clients.

We create succinct, creative copy for each project. The goal? To accurately reflect the core of your work in a way that captivates—and activates—the reader.

We provide:

  • Promotional materials
  • Book cover copy and associated marketing content
  • Press kits (see also: media relations)
  • Articles, op-eds and white papers
  • Blog posts and social media content (see also: social media)
  • Website copy

CLOSE X

Digital Marketing

Digital Marketing

Online communication is now a vital part of sharing your message. To be effective, it requires experience, originality and precision.

READ MORE

We combine proven methodology and cutting-edge techniques to build tools, networks and audiences on various online platforms. We bring a logical, jargon-free approach to each project.

Be it creating a social media strategy; running social media campaigns on Facebook, Twitter and Instagram; booking targeted online advertising; or writing blog and website copy –

we thrive on tailoring techniques to your ambitions.

We provide:

  • Social media strategies
  • Social media campaigns
  • Blog post copy
  • Blogger outreach
  • Online community building
  • Social media training

CLOSE X

Presentations,<br />Talks & Lectures

Presentations,
Talks & Lectures

Our Principal, Zoe Grams, is a dynamic, experienced public speaker, known for attention-grabbing presentations that offer digestible yet astute insights into publishing, marketing, event management and social media.

READ MORE

We provide pre-prepared and custom-designed courses to professional organizations and private clients about a range of subjects, including:

  • How To Design and Run Compelling Events
  • How To Market Your Book 101
  • Media Training: The Essentials
  • Building Your Author Profile
  • Marketing For Not-For-Profits
  • The Universality of Likeability: Marketing Essentials
  • Writing For The Web

Contact us to find out more about our talks, and how we can collaborate with you.

Testimonials:

“Zoe was great! She touched on a range of topics that apply in different circumstances so that everyone could take something away from her presentation. She is obviously very knowledgeable and has had some wonderful experience to share. Her presentation was the highlight of this conference for me.”

“Excellent communication skills, sincere and engaged, spirited lecturer, motivated, appears keenly interested in the response and development of her students.”

“Extremely knowledgeable presenter and valuable presentation.”

‘Great course! Zoe is so knowledgeable, organized and current. So much information is delivered. All of the material can be easily understood and applied immediately. Highly recommended to those seeking a practical overview of social media.”

“Zoe, you were fantastic. I have literally nothing bad to say about this course and your teaching of it. Very knowledgable and informative course: the information you passed on is already expanding my mind and giving me ideas.”

“Zoe was a very engaging instructor, knew the subject matter well, and put the information in a real world context.”

CLOSE X

Author Brand Development

Author Brand Development

Great work speaks for itself, and resounds when amplified by word of mouth, promotion and intelligent outreach. From bestselling authors with international publishing houses to first-time, self-published writers, ZG Communications has worked with dozens of talented writers looking to build their profiles.

READ MORE

We work closely with authors of varying degrees of experience and name recognition to build intelligent, custom approaches to enhancing their reputations.

Warm, frank, ambitious and enthusiastic, ZG Communications is an ally that will support your development as an author.

We provide:

  • Consultations about how to position yourself in the market
  • Outreach and social media strategies for authors
  • Influencer marketing and introductory notes
  • Online profile audits and feedback

CLOSE X

Branding &<br />Graphic Design

Branding &
Graphic Design

What do you want others to see? The finest design is attention grabbing yet invisible. It compels and informs, intrigues and persuades.

READ MORE

Ours is a team of typography geeks, web coders and graphic designers. Whether it’s extensive website development, company rebrands or public-facing marketing materials, we balance attention to detail and high-quality design with functionality. The best design encourages use, promotes understanding and stimulates enjoyment.

Our graphic design team has wide-ranging design sensibilities but our focus is on producing visuals that surpass expectation. When combined with ZG Communications’ sharp understanding of the market, and what works for each audience, the result is collateral that does exactly what it should: makes waves.

CLOSE X